About this Talk
If I asked you today who is your ideal client and why, how would you respond?
Few small business owners sustain their businesses after three years. One reason they fail is that they haven't, at some point, identified their perfect customer. They wait for the customer to "find" them and hope it's a good fit vs identifying who they want to partner with, based on the criteria that best matches their business and income goals.
During this session, we will work through some of the important decisions you should make before creating or updating the perfect customer avatar that can help make or break your business.